Word: cassar
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Dates: during 2000-2009
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...survey conducted by Nielsen, 59% of consumers indicated they planned to shop at least once at Amazon during the holiday season, says Ken Cassar, a Nielsen analyst...
...spread to Central Asia. In 1978, a Russian archaeologist uncovered a vast trove of gold ornaments in a 2nd century nomad necropolis. The find, which included a collapsible crown, golden daggers and thousands of jeweled buttons, "speaks to the riches of the trade routes across Afghanistan," says Brendan Cassar, UNESCO's culture specialist in Afghanistan. "If nomads had this kind of riches, you can only imagine the wealth of trade going through Afghanistan...
...expect to draw a rising share of holiday purchases. But with the credit crunch and financial meltdown contributing to the massive pullback in spending, will Cyber Monday be an Internet boom or bust? "I would say bust," says Jon Vincent, founder of BlackFriday.info, an online-deal site. Analyst Ken Cassar of Nielsen Online is little more optimistic. "Cyber Monday will likely be disappointing," he says...
...half as good [as Black Friday]," says Vincent. Stores will make up for that with extra enticements like lower purchase minimums for free shipping or a free-shipping voucher with gift-card sales, a promotion Lands' End is having. "Free-shipping deals is a minimum cost of entry," says Cassar. "Essentially, retailers will subsidize it, with those costs coming out of their margins." In addition, sites will offer more bundles like "buy one, get 50% off another item," which help stores move two pieces of merchandise and lower their inventory levels. This year e-commerce sites have enhanced their videos...
...fast. For e-commerce it's an even tighter schedule, since people need to buy early enough to ensure that presents being shipped make it under the tree in time. "A shorter season will create a little more momentum toward Cyber Monday than we've seen before," says Cassar. Retailers are just hoping it lasts...