Word: cassini
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Dates: during 1940-1949
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Like Igor ("Cholly") Cassini, his Manhattan opposite number, Lait does most of his work at night, gleaning items from bar tenders, waiters and customers in Mike Romanoff's restaurant and at Giro's, the Mocambo and the other "Sunset Strip" clubs. So far he has stuck to items about society celebrities (the Herricks, the Whitneys, the Rockefellers, etc.) and feature stories about forgotten heiresses and play boys. But some of his pieces have sent Princess Conchita Sepulveda Pignatelli, pillar of the Examiner's society staff and of local society, flouncing into the editor's office...
Slender, kinky-haired Igor Loiewski-Cassini, who is a grandson of a Russian count, hit Manhattan last fall like a ton of marshmallows. He signed on as "Cholly Knickerbocker" of Hearst's New York Journal-American society page, and set his sights high. What he wanted, he said, was syndication-first national, then global. He put out a highly readable, often unbearable column full of cream-puff crises and chichi. Sometimes, to angle it down Hearst's alley, he sternly lectured his readers on why broiled squab and Valentina gowns were Worth Fighting...
Last week Hearst's King Features Syndicate bought a Cassini society column, but it was not Igor's. The author: pretty, pouty Austine ("Bootsie") Cassini, Igor's 26-year-old wife. The title: Washington Whirl, to run thrice weekly in 100-odd papers, as a hodgepodge of capital chitchat, politics and favorite embassy recipes...
Cissie gave Bootsie a shrewd buildup, decorated the column each week with cuts of Bootsie in a different hat. As madly hatted as Hedda Hopper, Mrs. Cassini has a collection of 50, mostly John-Frederics jobs, sometimes makes her own from pieces of curtain or lace tablecloths...
...Cassini: "The present head of the American Astor clan is Vincent, childless, twice-married, phlegmatic and serious-minded. He founded model farms and builds model tenements for the poor, and runs de luxe apartments and the St. Regis for the rich...