Word: castelli
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Dates: during 2010-2019
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...adapt, Indian companies are establishing major local operations around the world, in the process hiring thousands of Brazilians, Chinese, Eastern Europeans and others. The need to train new recruits in multiple countries is a major test for Indian management, and has sparked a few cultural conflicts as well. Cesar Castelli, the São Paulo - based president of TCS in Brazil, says that the company has had difficulties squeezing more free-spirited Brazilians into an Indian corporate environment run on strict hierarchy and a devotion to internal rules. "Indians say 'Yes' and Latins say 'Why?,'" he quips...
...hard to woo business from emerging-market companies still unaccustomed to the concept of outsourcing. Unlike CEOs in the U.S., executives in the developing world prefer to manage their technology in-house. The fact that Indian companies are relative unknowns in many parts of the world hasn't helped. Castelli says that one problem marketing the TCS brand name in Latin America has been that tata in Spanish means "daddy." "Nobody knew if we were talking about our father or the company owner or what," Castelli says. "It took time to explain that Tata was an Indian IT company...