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Manhattan Art Dealer Leo Castelli is one of the biggest boosters of pop art. As if to confound critics who are proclaiming that the boom is already a bust, Castelli in the past fortnight has managed to sell the world's largest pop painting, by James Rosenquist, and exhibited the world's noisiest contempo rary sculpture, by Robert Rauschenberg. What do the two have to do with each other? To hear the artists tell it, both are simply expressions of today's urban landscape...

Author: /time Magazine | Title: Pop: Bing-Bang Landscapes | 5/28/1965 | See Source »

ANDY WARHOL-Castelli, 4 East 77th...

Author: /time Magazine | Title: Art: UPTOWN: Dec. 4, 1964 | 12/4/1964 | See Source »

With Brillo, Heinz and Campbell Soup boxes piled to the ceiling. Warhol last spring turned the gallery into a supermarket. This season it looks more like a florist's. One hundred canvases, popping with big blossoms in every conceivable color, cover Castelli's walls. Through...

Author: /time Magazine | Title: Art: UPTOWN: Dec. 4, 1964 | 12/4/1964 | See Source »

Johns's choice of Ballantine ale cans came from an offhand remark by Abstract Expressionist Willem de Kooning to Johns's dealer, Leo Castelli: "Give that s.o.b. two beer cans and he could sell them." Johns proved he could (price: $1,000). Johns has also made art out of neon lettering, chairs, paint brushes and cast light bulbs in bronze...

Author: /time Magazine | Title: Painting: Catcher of the Eye | 12/4/1964 | See Source »

...blue nude seated on a parti-colored pedestal. There is no hidden allegory-no esoteric relationship between the birds and the helicopters. No set of footnotes is needed to explain the picture. Still, the images come from the real world and therefore evoke, as Rauschenberg's dealer, Leo Castelli, puts it, "something deeper, more visceral than pure optics...

Author: /time Magazine | Title: Painting: Most Happy Fella | 9/18/1964 | See Source »

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