Word: castillon
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...implemented that, if enforced properly, could lead to underperforming wineries losing their right to call their wine Bordeaux. The Council is also quietly encouraging the 57 different Bordeaux appellations to consolidate. Five big areas - the Côtes de Blaye, Côtes de Bourg, Côtes de Castillon, Côtes de Francs and Côtes de Bordeaux - are now close to an agreement to combine into one single expanded Côtes de Bordeaux. The measures only go so far: they still leave 17,000 different Bordeaux wine labels, and only a few hundred producers...
...measures, but the region is racing to better compete. Taking a page from the Aussie book, they are trying to simplify the branding by consolidating some of the 57 separate appellations that are now marketed. Five big areas--Côtes de Blaye, Côtes de Bourg, Côtes de Castillon, Côtes de Francs and Côtes de Bordeaux--are planning to combine into a single, expanded Côtes de Bordeaux label. And the Interprofessional Bordeaux Wine Council, the main industry group, recently scrapped 1990s regulations that forbade vintners from making vin ordinaire from their lesser grapes. Get ready...
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