Word: castor
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Altogether 115 Italian companies make appliances, but the bulk comes from six-Ignis, Zanussi, Zoppas, In-desit, Candy and Castor. Using newer, more automated plants than their competitors, the Italians ignore Europe's traditional luxury market to concentrate on a high volume of low-cost models for prospering workers. They cut heavily into the German washing-machine market by offering $250 washers v. the $375 lowest price for German machines. When the Germans stripped down their luxury models and reduced prices to match, the Italians cut their price...
Died. Max Kiss, 84, inventor of Ex-Lax, the world's first and still largest selling (1966 company sales: over $10 million) palatable purgative, a Hungarian immigrant who worked his way through pharmacy college, then proceeded to rescue countless kiddies from the ghastly grasp of castor oil by mixing a tasteless powder called phenolphthalein and chocolate flavoring into Ex-Lax, a name he adapted from a Hungarian parliamentary term (ex lex), meaning an extraordinary suspension of governmental activity; of a heart attack; in Atlantic Beach...
...year fired Karafin as its public relations representative. Other businessmen who paid for Karafin's services now say they did so reluctantly. "I don't like to deal with Harry," said one client, "but he can do things for you. It's like castor oil. You don't like to take it, but sometimes you have...
...recalls how she arrived at the family's summer home on Mount Desert, Me., for a two-week vacation with her regular traveling armory of knives, whisks, skillets, spoons and apron. But this time she also brought an array of bottles containing every conceivable kind of oil, except castor oil, plus half a dozen varieties of flour, six kinds of margarine, and sticks and sticks of butter. Then, for eight straight days, Julia did nothing but bake brioches, dozens at a time. When the rest of the house were awakened by a loud crash in the kitchen...
Some singers purge themselves with doses of castor oil, others prime themselves with such elixirs as raw eggs, whisky with sugar, iodine in milk, quinine pills, or stiff injections of vitamin C. Also popular are small doses of strychnine, which, according to one doctor, "tunes the vocal cords like violin strings." Says Dr. Geraldo de Marco, house physician at Milan's La Scala Opera: "We give so many shots that occasionally we run out and just give injections of water. The singers never know the difference, and afterward they always say how wonderfully they sang...