Word: casual
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Dates: during 1920-1929
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Because it is delicate rather than garish, scholarly rather than smart, the work of Cleland escapes the casual observer of U. S. advertising pages. But famed was his General Motors series (1924), black and white pictorial decorations for statistics-Labor, Car Sales, Assets, Freight, etc.-drawn with such refinement that they seemed like engravings. Famed also was his Cadillac catalog (1927) in which sleek, pastel-tinted automobiles were pictured in great vaulted salons or beneath the towers of fabulous cities. Most numerous of Cleland's work are borders and title pages in the Renaissance spirit-filigrees of twining tendrils...
...Casual, amused observers wondered if the distinction is worth making. Perhaps it is in Colon. By edict of Mayor G. Ramon de Paredes no young woman classified as an "entertainer" will be allowed to work in a Colon cabaret without a health certificate from Dr. Carlos Beiberach, Dr. Peralta Ortega, or Dr. Daniel R. Oduber. Bona fide "artists" will sing, dance or perform comic numbers uncertified...
Shout Drug, Inc.! at the casual U. S. passerby and he will stare blankly, show no recognition. Yet Drug, Inc. products are familiar to almost every literate U. S. citizen. What do babies cry for but Fletcher's Castoria? What have physicians endorsed for 50 years but Phillips Milk of Magnesia? Of what should one accept no substitute but insist on the genuine but Bayer's Aspirin? What works while you sleep but Cascarets? These and many other household products belong to the Drug, Inc. family. So do 525 Liggett stores. So do 10,000 Rexall stores, which...
Labor turnover at the Ford plants, which recently were hiring 700 new men per day, is about 4% per month. Men under 30 have proved unstable, casual. Mr. Ford is proud of having jobs for men of all ages and Ford employe ages run from 18 to 70. Oldsters, including 20 blind men, are used in inspection work...
...sporty; Yes, you are not in the least degree wrong-I am a shade over forty. Not until last week did Colyumist Phillips suspect that WILFRED J. FUNK might be neither a great name taken in vain nor a nom de plume. A casual but curious reader informed Colyumist Phillips that Wilfred John Funk is the name of a 46-year-old, married resident of Montclair, N. J. (Manhattan suburb). Montclair's Funk answers Contributor Funk's self-description in all important particulars, with the added particular that he is Publisher of the large, middle-aged Literary Digest...