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...gave us was to be able to say less tailored things, talking in slang to students, and they would accept it more,” Welch said.The Harvard Book Store also keeps a Twitter at “harvardbooks” of events and updates written in a friendly, casual tone. Diana G. Kimball ’09, a Twitter user with a passion for the Internet, agreed with the importance of humanizing a company through Twittering.“You can’t just use it as a advertising platform,” she said...

Author: By Lingbo Li, CRIMSON STAFF WRITER | Title: Square Shops Embrace Twitter | 4/6/2009 | See Source »

...system. In particular, the “outdated” Senior Common Rooms will be revitalized through a pilot House Fellows Program in some Houses, according to the report. The initiative will establish clear expectations for Fellows, who will have short tenures, in order to facilitate “casual yet meaningful” exchanges between undergraduates and faculty members. Also set to receive a facelift is the role of resident tutors in academic and social life. The report notes that tutors are often responsible for heavy workloads and recommends that tutors recruit upperclassmen to “augment...

Author: By Bita M. Assad and Ahmed N. Mabruk, CRIMSON STAFF WRITERSS | Title: Hammonds Releases House Renewal Report | 4/2/2009 | See Source »

Given these dynamics, wouldn't this be the absolute worst time for a company to enter a business that combines two ailing industries: namely, the golf shoe business? Not so, says GEOX, the fast-growing Italian shoe company whose breathable, casual footwear have developed a loyal following around the globe. On Wednesday April 1st, GEOX announced that it's entering the golf game; the company is launching its first line of shoes for the weekend duffers. GEOX is betting that its "NET System Technology," which utilizes an actual net inside the shoe's sole to help keep a golfer...

Author: /time Magazine | Title: Can a Golf Shoe Help GEOX Beat the Recession? | 4/1/2009 | See Source »

...industries poured into Canning Town in the mid-19th century. The Thames Ironworks Ship Building and Engineering Co. opened a 30-acre site at Bow Creek in 1846, bashing out ships for much of Europe. Eager for jobs, workers from all over the country poured in. The seasonal or casual work on offer meant few could afford comfortable places to live, though; landlords, well aware of the fact, threw up cheap housing without toilets, bathrooms and oftentimes drinking water. The over-crowding and disease appalled visitors. Behind one row of houses, Charles Dickens noted "a cesspool, bubbling and seething with...

Author: /time Magazine | Title: G-20 Site: 'A Cesspool, Bubbling with the Foul Products of Decomposition' | 4/1/2009 | See Source »

...poster is merely a symptom of an endemic problem. Other publicity materials recently seen around campus include boasts about “dead hookers” as a sign of a House’s appeal, not-so-subtle references to oral sex as a form of humiliation, and casual use of oft-derogatory terms like “whore” and “pussy.” It has become normal practice for student organizations and House Committees to use images and language that objectify women as sexual objects in order to promote their social events...

Author: By Shani Boianjiu, Lisa J. Miracchi, and Eva B. Rosenberg | Title: Sexploitation | 3/30/2009 | See Source »

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