Word: casualness
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Dates: during 1960-1969
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Suburbia is a particular kind of American phenomenon, and its roots lie in a particular kind of American heritage. In a casual, ill-planned way it is the meeting ground between the growing, thriving city and the authentic U.S. legend of smalltown life. Says Sociologist Alvin Scaff, who lives in Los Angeles' suburban Claremont: "If you live in the city, you may be a good citizen and interest yourself in a school-board election, but it is seldom meaningful in human terms. In a suburb, the chances are you know the man who is running for the school board...
Communists, said Lenin in 1919, must be prepared to "make very frequent changes in our line of conduct which to the casual observer may appear strange and incomprehensible." Communists continue to follow the Leninist doctrine of "very frequent changes" to create confusion and disunity among their enemies-and Nikita Khrushchev is a seasoned practitioner of the art. The "great flights" of attitude that President Eisenhower noted in him spring not just from an erratic personality, as is often thought, but from Communist tactics. It was in keeping with Leninist tactics that, following his threat-shouting, table-pounding press conference...
Envy is the true villain of the piece. Edward Henderson is a middle aged, mild little accountant who envies his fishing pal's fine body, the virility of his 25 years, his casual good looks. Roger, a simple mechanic, in turn is envious of Henderson's tidy income, his complacent marriage. Henderson is the amateur hypnotist, Roger the willing subject, and one night when their mutual covetousness is at its height and hypnosis is at work, the switch takes place. Author Glaskin is the kind of fantasist who keeps things on a plane so practical that anyone...
...French perfumes, mandarin furniture-sells for a fraction of what it costs elsewhere. "If you live here," says a Western resident of the British crown colony of Hong Kong, "you're always broke because there are so many things you can't afford not to buy." The casual traveler can order eight best-quality English worsted suits at $25 apiece and receive them meticulously tailored, after two hotel-room fittings, less than 24 hours later. In the same time and for even less money his wife, pointing to the pages of a Harper's Bazaar or Vogue...
Time was when all a woman needed was to slip on a pair of slacks and her husband's old shirt to play the casual. But with slacks and casual clothes now designed even for evening wear, the idea is to convert "casual" into a fashionable word no longer synonymous with "sloppy" and "convenient...