Word: casualness
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Dates: during 1990-1999
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...heeding conventional wisdom. As Vogue's Wintour says, "Donna quite enjoys breaking the rules." Before Karan, for example, most designers' second collections were watered- down versions of their high-priced lines. Karan did something entirely different when she opened her second line, DKNY, in 1989. She offered stylish, casual and affordable clothes without cannibalizing her main collection. Under the direction of Karan's advertising guru, Peter Arnell of the Arnell/Bickford agency, the new line was shrewdly marketed with a portfolio of black-and-white cityscapes that emphasized its distinctive urban persona. Its revenues should hit $185 million this year...
...William Genoese, a Teamsters official with a dubious background, as the head of a Mob- controlled airport-workers local in New York City. Lacey vetoed Carey's selection, calling Genoese "unbelievably oblivious" to corruption and citing his lengthy pattern of nepotism and misuse of union funds. "If even a casual look had been taken at Genoese's background, you would have known that this was a terrible mistake," says Lacey. "And Mr. Carey knew that." Moreover, the Mafia apparently likes Genoese: earlier this year, a former Lucchese crime boss testified about a Mob attempt to influence last year's election...
...ALARMING SIGHT greeted American health officials visiting the town of Hoddur in Somalia. Relief workers had distributed unmilled wheat to starving villagers, and scores of living skeletons were pounding the wheat by hand in order to make an edible mush. To the casual witness, the rhythmic thuds might have seemed the music of deliverance, but to those familiar with the grim calculus of starvation, they formed a dirge. The energy expended in grinding the wheat vastly exceeded the nutritional benefit of the mush. Relief supplies were killing the starving...
...trying to rescue the children. Frank Edge is a formidable 215-lb. former professional wrestler who works as a school security guard. Children follow him around the playground and through the halls, where he doles out lollipops and hugs in equal measure. But for Edge, this is no casual job. Before coming to Malcolm X two years ago, he was assigned to a nearby junior high. When students from the school were killed, it was his duty to walk the grieving mother or father to their child's locker and help them clean out the books, papers and gym shoes...
With over 60 weekly shifts, Aufiero says there are about 20 student drivers, supplemented by six "casual" drivers who are hired at union wages to work the morning and day shifts when the student drivers have classes...