Word: casualness
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Dates: during 1990-1999
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...Europe audiences flock to movie theaters early to watch the commercials and break into applause for the best ones. Americans are more casual, even disdainful about ads, but when they gather at their back fences or around office water coolers, they discuss them as avidly as they do the shows that surround them. The five-day Cannes festival celebrates the wit and imagination that prompt that interest. As New Zealander John Doig of the McCaffrey and McCall agency put it, "We come here to remind ourselves that ads don't just sell. They also make the little hairs stand...
About half of all consumers say they depend on labels to determine which food to buy. "I see so many women reading labels now, they run the risk of having their pocketbooks stolen," says Jane Bohanan, an Atlanta homemaker. Yet a casual stroll down the aisles of a supermarket reveals just how often Bohanan and other shoppers are being shamelessly deceived...
Numbering more than 800 pages (including 62 pages of footnotes), The Crisis Years is a compelling piece of historical research that benefits from post- perestroika access to Soviet sources. Its attraction as a scholarly work, however, should not detract from its appeal to the casual reader, who can easily become immersed in this captivating description of how the U.S. and the Soviet Union almost blundered into World...
Countries that don't get with the program are asking for trouble. The Bush Administration in April placed India and Thailand on the Commerce Department watch list for possible retaliation because of those countries' casual treatment of property rights. In Thailand, cited as the most flagrant violator, copycat versions of Lotus 1-2-3 spreadsheet software sell for the equivalent of $50 instead of the $500 U.S. price. New movies like David Lynch's Wild at Heart, not yet available on video in the U.S., go for $4 a tape...
...Minter is not quite the idealist her rhetoric would make her out to be. The casual, almost carefree smile Minter shows the outside world belies a deeper sense of realism about the potential for effecting social reform in 20th Century America, whether on college campuses or in the inner city. Minter holds few illusions about the ability of either her or others to make a difference individually; she expects little in the way of quick, easy change...