Word: casuals
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Dates: during 1920-1929
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...attract and hold the attention of the casual reader is no mean task in these days when there is so much to attract the attention and divert the mind, and the advertising man must either consciously or unconsciously be something of a psychologist in order that he may work out just the right appeal to interest the particular group of people to whom his advertising campaign is directed...
...casual observer's first glance of the track situation at Yale and Princeton, the former would appear to have a decided advantage with its well-rounded team of veterans including starts of the greater magnitude in almost every event. On closer inspection, however, the situation proves to be a more difficult one to solve. Princeton has only six letter men eligible for track this year and yet those men represent the material which produced a very large proportion of the Orange and Black's points last year. Moreover many elements enter into the making of a successful track team...
...What should a man aim to do in college?" the writer goes on to ask. How do some men obtain the true value of a college education--while others miss it altogether? The answer is four-fold. To gain the best a man should make friends, not casual acquaintances, but three or four close, lasting friends. He should learn thoroughly some one subject for its own sake wholly, apart from any material profit. Any subject will do--biology, history, drama--but let him be interested in it and take it out of college with him when he leaves. Those...
...blundering theories make him a figure that contrasts pleasantly with the average man-in-the-novel of today. How the heroine, above-mentioned, who would have been much more at home in a Fitzgerald "flapper" story, could have had any use for him is beyond comprehension. Mr. Quick's casual characterization is also attractive. He gives his impressions after the manner of some of our better cartoonists, by accurate trifles of description and analysis that have far more effect than less natural methods...
Simple as javelin throwing may appear to the casual bystander, it nevertheless demands a long period of constant practice from a thrower before he becomes an expert. All present-day champions have worked over extensive periods of time before they accomplished 200-foot results...