Word: casuals
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Dates: during 1960-1969
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...casual glance, Vice President Richard Nixon seemed to be a man enviably in command of his own immediate political situation. He was the unchallenged contender for the Republican presidential nomination, with the blessing of the man he hopes to succeed in the White House. No doubtful primary elections impeded his path of progress toward the Republican National Convention in July; no serious rivals for his party's top honor stood in his way. But last week, twelve weeks before the convention, Dick Nixon's command of the situation was a questionable honor: it left him fighting almost single...
Until their engines start, the cars look like casual products of the neighborhood junkyard. The body is an open, tubular-steel chassis with a wheelbase of some 40 in., a bucket seat that rests a scant two inches above the ground. Knees stuffed under his chin, the driver cramps behind the wheel like a frog in a walnut. Then the two dinky, 6-h.p. engines perched behind the seat begin to snarl, and the bedspring contraption becomes a hot, highly engineered racing machine that can hit 85 m.p.h. on the straightaway, drift through corners like a Maserati. Says one driver...
...lost the job twice before, banjo-thwanging Charlie Grimm, 61, accepted with casual aplomb the announcement that he had again been fired as manager of the Chicago Cubs, a team he had led to three pennants in 14 seasons, which lost eleven of its first 16 games this year. Jolly Cholly's successor: Lou Boudreau, now a double-chinned 42, the old shortstop who was just 31 when he managed the Cleveland Indians to the 1948 pennant, later was canned himself by Cleveland, Boston and Kansas City...
...aspect is changing from cosy-natural to smooth-as-sapphire." Harper's Bazaar personified it in a Golden Girl: "Blithe spirit, her skin the beige of beaches," dressed in "14-carat comfort, 14-carat chic." What was exciting them was the new effort to add elegance to the casual look of the American woman. Sportswear for milady has never been more abundant, more nearly priced for every pocketbook, more durable, or made more suitable for 24-hour wear. It also emphasizes the bare look, i.e., no sleeves, no back. All across the U.S. last week women thronged fashion shows...
...Casual clothes got their first big boost at resorts and spread to suburbia, where housewives needed a single, rough-and-ready costume for the range of home chores, from driving the kids to school to cooking in the backyard. Now leisure dress has invaded the city: even in Manhattan, where women in shorts used to draw unfavorable stares, Bermudas and slacks are now commonplace in neighborhood shops and parks. In the past few years, sales of casual clothes have risen steadily; sales of slacks, sportswear's hottest item, have doubled in four years...