Word: casuals
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Dates: during 1960-1969
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What startled the casual observer was not exactly Ringo; it was some thing a good bit farther out. It was the wire, paint, and papier-mache mock-up that Scarfe had put together for last week's TIME cover. The rest of the boys - George, Paul and John - were crammed into the Jag's back seat, and Scarfe was delivering them to TIME'S office on New Bond Street. There they were set up just as they were photographed for the cover, and put on display in a main floor window. They have been stopping crowds ever...
...game, took her bowling, and made no secret of his existence. Little notice was taken of the teenage romance, however, outside their circle of family and friends. For one thing, Rusk has always assiduously shielded his family from publicity. For another, Guy's complexion and features made many casual acquaintances think that he was perhaps Mediterranean rather than a Negro...
Husky, easygoing, and seemingly unperturbed by the fact that he has been blind ever since early childhood, Watson, 44, is a regular country-music Segovia. His casual, clean-cut virtuosity on the "flattop" (nonelectric) guitar is little less than awesome as he drives through such standards as Black Mountain Rag and Nashville Blues. His voice curls reedily and winsomely around Matty Groves, reminding some of the young Burl Ives. The only difference: Watson sings on pitch...
...system makes more vitamin D as he plays in the sun, it is usually not enough to be dangerous. If he is given more than 20,000 units, a child becomes severely ill. In northern climes, most white adults make all the vitamin D they need from casual exposure of their face and hands to the sun and need no dietary supplement. They get ill on 100,000 units a day. But in the tropics, Loomis figures, the white man's unpigmented skin could make a deadly dose of D: up to 800,000 units, he calculates...
...surprisingly, a woman is behind the ads. When Foote, Cone & Belding won the Clairol account in 1955, the agency assigned it to Shirley Polykoff, a Brooklyn-born mother of two who can write better advertising copy than most men in the game. She invented the Clairol girl-"clean, wholesome, casual. You can imagine meeting this girl at a P.T.A. meeting." As the campaign took off and the product line expanded, she posed more questions: "Is it true blondes have more fun?" (Lady Clairol). "What would your husband do if suddenly you looked ten years younger?" (Loving Care...