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Word: casuals (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...scientists were questioned eagerly about what the pictures told about the moon, but they emphasized that they had not yet seen the first-grade pictures and had taken time for only casual study of the second-grade prints. Only a few things are obvious to the expert but hasty eye. The moon's "seas" do not seem to be covered with deep, fluffy dust, as many lunar experts have argued. If they were, the little 3-ft. craters would not have steep edges. There may be a layer of soft material an inch or so thick, but Dr. Eugene...

Author: /time Magazine | Title: Space: Changing Man's View | 8/7/1964 | See Source »

While Republicans hogged the headlines, President Johnson spent a casual week in Washington, twice called in reporters for non-newsworthy news conferences ("I don't have anything for you, but I thought I'd visit with you again"), took a hand-in-hand stroll with Lady Bird, left at week's end for some real relaxation at the L.B.J. ranch in Texas...

Author: /time Magazine | Title: The Presidency: Meanwhile, Down at The Ranch | 7/24/1964 | See Source »

...East End Neighborhood House, where 14 pupils sit down at small tables around a large room, the atmosphere is casual but quiet. Each tutor has developed her own teaching methods. At one table a white boy and a Negro girl, with a tutor, play a game of homonyms, thinking up and writing down such words as "knew and new," "won and one," "two and too." At another table a tutor helps a boy with flash cards to increase his word-recognition speed...

Author: /time Magazine | Title: Teaching: Tutor Corps | 7/24/1964 | See Source »

...began with some casual questioning. Robert C. Townsend, the president of Avis, Inc., was talking with his advertising agency about ways to boost Avis rent-a-car business, which trailed far behind Hertz in the car-rental field. Were Avis' cars newer than Hertz's? asked the admen. No. More rental locations? No. Lower rates? Nope. Wasn't there some difference between the two? "Well," said Townsend, thinking for a moment, "we try harder." Lights flashed. Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis...

Author: /time Magazine | Title: Advertising: Trying Harder | 7/24/1964 | See Source »

From the first, Zwingli found celibacy difficult. In 1515, nine years after his ordination, he took a private vow of chastity-which he kept for only a year and a day. But in the casual atmosphere of the Swiss Church, Zwingli's sin was no bar to advancement, and in 1519 the canons of Zurich Minster appointed him preacher of the cathedral; his chief rival for the post was a German priest who admitted to fathering six children...

Author: /time Magazine | Title: Protestants: The Third Man | 7/17/1964 | See Source »

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