Word: casuals
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Dates: during 1960-1969
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...casual kibitzers at Cape Canaveral, the Polaris missile that took off from a dry-land pad and soared successfully downrange may have represented simply one more test shot. To U.S. Navy technicians, the deadly bird signaled the start of a new era in U.S. rocketry. A revolutionary new control system guided its second stage...
Soft Sell. Gump thinks that his store's reputation rests primarily on the casual soft sell practiced by its knowledgeable sales staff. "I've told them," says Gump, "that if we don't carry an item, tell the customer where he can buy it. Don't tell him we have something better. The customer thinks, 'Isn't it nice of Gump's to tell me where to find it,' and he comes back to Gump...
...more important sense, however, Breathless is saved by its lightness. Michelle is funny because he is casual; self-pity would make him unbearable. And the absence of glum moralizing keeps the dialogue hot and amusing. Godard's sense of timing and sequence never Its up, while he abjures that false sense of "spontaneity," which so many young directors (Cassavetes is particularly guilty) pass off for honesty...
...were made in New York by Len Perskie. Then Phillips was off to Detroit to oversee the reproduction by the Safran Printing Co., which used an offset press to give finer detail. To Phillips, it is all part of the week's work, but there can be nothing casual about careful color reproduction...
...casual, elegant, handsome, a general's son who assumes that he will kill the Comanches as easily as he kills the ladies. When he reports to Canby's C.O. (Richard Boone) he gets the shock of his young life. The captain, without apparent provocation, chews him out, mocks him for a spoiled Army brat "promoted a good ten years ahead of your time," and vows to "make a soldier out of you or break you," Who put that hornet in the old man's hat? While the lieutenant is wondering, he takes a long slow look...