Word: casuals
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...Armani in fashion terms, especially during his heyday in the '70s and '80s when, as he puts it, he "gave something to women who work." And his show on Monday was a success precisely because he went back to those old blues and whipped them up in a more casual, relevant shrunken style. The first four jackets - worn over slouchy silk satin pants - were just what his customer will be looking for next spring. Armani also outdid himself on the eveningwear - a grand finale of beaded dresses in soft shades of nude and pale pink will give Hollywood stylists something...
...Under the Black Flag,” David Cordingly’s fantastic account of pirates and piracy, will not only keep any casual reader interested, but also provide its larger-than-life subject with a proper, scholarly history. This easy read will change anyone’s attitude from the safe, conservative “Pirates are sweet” to the knowledgeable, reflective “Hey, pirates actually were quite sweet...
Lost was a hit out of the gate, but serials typically bleed viewers as casual fans tune out. This is where the science comes in. What Lost geeks have that earlier TV cultists didn't is a mature, broadband Internet. The fans set up blogs, reference sites and podcasts. They watched, then debated and posted tidbits and theories (the smoke monster is a nanorobot cloud controlled by a psychic!). "Part of watching this show is talking about it," says Nicholas Gatto, 14, who runs abclost.blogspot.com "It doesn't just end at the credits...
...epiphany when he encounters the smoke monster in the jungle. Viewers who TiVoed the scene and played it in slow motion saw a series of images in the cloud: Eko's dead brother, a man Eko killed, a crucifix. The images flash by in fractions of a second. A casual viewer would not have noticed them at all. Either way, it works. You can sit back and enjoy the story, or you can play it, as if it were an adventure-puzzle game like Dungeons & Dragons or Myst...
...that delved into the Dharma Initiative, the secretive international project alluded to on the show. For more than four months, players hunted for clues in phony corporate websites, voice-mail messages and video clips online. The trick was to give away information that would tantalize hard-core fans but casual viewers wouldn't need. (Among the tidbits: Dharma stands for department of heuristics and research on material applications. See what you can do with that...