Word: catalog
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Dates: during 1930-1939
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...foreword to the catalog Dr. Alfred Frankfurter expressed it more delicately: "The personal nature of a child and the artistic talent of a great actor, of a stupendous impersonator...
...genius, can bring a painter. His color is excellent, his drawing impeccable, he studiously avoids the academic. But Maurice Sterne is never quite satisfied with his work. He constantly pesters his dealers to let him dab at his old canvases again. In the introduction to last week's catalog he wrote...
Thus does Montgomery Ward & Co. tell the history of its new catalog, sent out last week to 6.000,000 U. S. families. A better catalog but not so big-496 pages against autumn & winter's 606-it has sloughed off much of the traditional mail order baggage. Gone are the tall claims, the fantastic guarantees, the screaming bargains. Scattered sparingly instead throughout the catalog are neat seals: "Recommended by Ward's Bureau of Standards." But there is still the same harping on the economy of mail-order retailing, the same half-page cuts of lusty steamfitters in immaculate...
...annual report is yet unpublished, La Salle Street hears that the company earned between $1,000,000 and $2,000,000 in the last quarter of 1932 against a loss of $4,297,000 the first nine months. Montgomery Ward executives, who almost always have a Sears, Roebuck & Co. catalog on their desks, grinned at December sales figures: Montgomery Ward down 3.8% from last year, Sears, Roebuck down 17.2%. But while 1932 ended with Montgomery Ward showing a smaller drop in sales for the year than its big competitor, 17.9% against 19.3%, it also ended with Sears, Roebuck...
Personnel was not so pressing in the mail-order division. After 250,000 copies of the new catalog were off the press, the company decided to tell not only the story of the catalog but also the story of an order...