Word: cataloger
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Dates: during 1930-1939
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...Executive Vice President Oswald Whitman Knauth made him his assistant. At 30, Mr. Hoving was himself a Macy executive vice president. In 1932 Sewell Lee Avery made him vice president & general sales manager of Montgomery Ward & Co. in Chicago, told him to put sex appeal into Ward's catalog, packaging, merchandising. Walter Hoving did a good job.- Last spring his old boss, Oswald Whitman Knauth, now president of Associated Dry Goods Corp., which controls eight U. S. department stores, led by Manhattan's Lord & Taylor, found Mr. Hoving ready to return East...
...surrealists are serious. Some strive diligently to apply the Breton esthetic, while others are merely frivolous daubers and assemblers of miscellaneous junk. Nevertheless, one thing almost all surrealists have in common is an instinct for dramatic titles. Thumbing through the catalog last week gallery goers lifted eye brows at the following items : Melancholy and Mystery of a Street (de Chirico...
Energetic Modie Jr. decided Spiegel's required housecleaning. In place of the 2,700,000 catalogs which had been sent out hit or miss in 1929, he made up a more selective list, 900,000 shorter, on which he began to double the returns. The money he saved on publishing he spent on fancying up the catalog, testing products and types of illustration and copy. He created a department to study the costs of business getting, cut them down to about 5% of the price of each item compared to the usual 10% in mail-order houses. He discovered...
...Lawrence may feel that he fell in with a particularly foul-mouthed crew. One pious soldier with whom he had attended church led the company the next night in singing that international smut champion. Here is the Story of the Captain's Wife, which proceeds through an unspeakable catalog of that exceptionally ill-favored lady's physical characteristics...
...Catalog may be purchased for $1.25 at the Publications Department of Lehman Hall...