Word: cataloger
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Dates: during 1930-1939
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...injustice; Gabriel Gadbury worried over his wife's extravagance; Robert E. Lee refused to worry over what history would say of his surrender; Martin Luther chose to be true to himself when "faced with one of the greatest decisions in history." In it are to be found a catalog of definitions of worry, a quotation from Kipling's If and a running commentary on worry and the social order. Although real worriers are likely to feel that Dr. Seabury has made everything too easy, and that the characters in his stories of people who triumphed over worry never...
...this welter of jokes, proverbs, signs, schoolboy howlers, stories, wisecracks, the character of the people gradually emerges, hardbitten, hardworking, unaffected, forever asking two great questions that set the theme of the book: "Where to? What next?" Sandburg puts down with equal approbation a catalog of the casual heroisms of everyday work, the hazards of steelmaking, of mining, of railroading. He records the last words of a wireless operator on a sinking ship ("This is no night to be out without an umbrella!") and the names of railroads: The Delay Linger and Wait is the D. L. & W., the Delaware, Lackawanna...
...vast and complicated procedures of making up the two catalogs are much alike. At Montgomery Ward the business is carried through 132 steps on a huge chart. First the buyers try to wangle as much space as they can, each arguing the merits of his own department. Buyers' criticisms of the previous issue are closely heeded. Head of Ward's catalog enterprise is Vice President Frank Folsom, who disclaims the title of editor. Under his eye work 52 copywriters, some 600 artists and layout men. When, after 11 revisions, the page proofs are completely corrected and back...
...both the new catalogs the tendency to use photographs and halftones instead of line drawings is more visible than ever, especially for women's apparel. The Sears book has 1,062 pages, up 134 from last issue. Ward's catalog-794 large-size pages -is its biggest since 1921. Together they will consume 25,000 tons of paper, 500 tons of ink. Other comparisons...
...that customers may submit its cloth samples to close scrutiny, Sears supplies a magnifying glass with every catalog...