Word: cataloger
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
After weeks of watching the Olympics, it was great to see Cheryl Tiegs just sitting there with the Sears catalog, not a muscle showing...
...more tolerant, less restrictive age, the Sears catalog mixed the art of salesmanship with a little bunkum. "We Aim to Illustrate Honestly and Correctly Every Article," Sears stated around the turn of the century. But that did not stop the company from claiming that its goods were "celebrated," "of the finest quality," "thoroughly high grade" not to mention "cheapest...
Over the decades, the Sears catalog kept up with the times. The Christmas catalog published in 1933 fitted the Depression era by stressing bargains, though it betrayed a few aspirations for better times. "Merry Christmas to mother-an electrical appliance that saves labor" was a $2.39 automatic iron. Daughters could help out with a 22-piece deluxe toy laundry set with scrubboard and heavy metal washtub for $1.98. Somewhat more in the Christmas spirit were 2-Ib. fruitcakes for 49?, Tinkertoys at 69?, canaries for $2.95 and a Kodak camera...
...newly designed, color-indexed 1984 fall-winter catalog represents Sears' latest refinement of the mail-order art, full of fitness equipment, computers and microwave ovens. Nearly half of the catalog, 622 pages, is devoted to clothing, including women's $100 dresses and men's three-piece suits at $147, as well as work boots and union suits...
...selling in the Sears catalog starts with the cover. In 1897 it showed a zaftig young woman with a cornucopia, out of which were flowing a piano, a stove, a sewing machine and other household objects. In 1927 Norman Rockwell did one of his Americana paintings for the cover. In 1966 an 18-year-old model named Cheryl Tiegs captured the spirit of American teenagers. This year she not only is on the cover, but she also has her own line of clothes inside. -By Alexander L. Taylor...