Word: cataloger
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Dates: during 1990-1999
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Things people talk about at dinner strike me as enormities that in a more logical world would suffice to dry up the ocean or turn it to blood. The cover of a catalog, the catch phrase of a TV ad, a glimpse of a flyer posted in the square, trouble...
...commerce, and yet one out of five surveyed is still uncomfortable buying on the Web. So for all the scaredy-cats out there, here's a news flash: typing your credit-card number into landsend.com is just as safe - if not safer - than reading the number to a catalog's sales rep over the phone. If you really want to go out on a limb, hand your Visa to a waiter. "Consumer fears are overblown," says David Schatsky, e-commerce analyst at Jupiter Communications. "There's not a whole heck of a lot to worry about...
...successfully homed in using traditional grass-roots marketing techniques, mainly home-party sales. "We're exactly like Tupperware, but a bit more fun," explains Gold. Ann Summers hauled in $22.5 million for the year ending June 30, 1998. Seventy percent came from home-party sales (which include Internet and catalog purchases); the shops account for the rest. But that equation may soon change...
...outtakes. But it turns out that someone has been watching: Each time one of the 13.5 million subscribers to RealNetworks' RealJukebox downloads a song, the company creates a file that includes the user's musical preference, level of computer savvy and sophistication of computer equipment, as well as a catalog of CDs they've played on their ROM drive. That news set off alarm bells with web privacy advocates, who fear the data could be used to indict Net surfers who use pirated materials such as CDs (sometimes unwittingly). The reaction drew a quick response from RealNetworks, which announced Monday...
...like Blue Mountain Arts are all the rage, what's next in techno-hellos? Well, for one, there's a new customizable birthday card on CD-ROM. For $9.95 you can create a disc with music, backgrounds and animation tailor-made for your pals or kinfolk, picked from a catalog of offerings at greets.com The personalized CD-ROMs also include extras such as lists of celebrity birthdays and a horoscope for that very special person...