Word: cataloger
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Dates: during 1990-1999
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...siecle, something has changed about what this hobby means to the American middle class -- a change that advertisers, publishers, catalog companies and entrepreneurs are scrambling to exploit. The garden is no longer a private refuge: it is a fashion statement. Far from getting back to nature, the competitive gardener defies it, coercing the most inhospitable climates into growing orchids, coaxing water to run uphill, carving animals in topiary, all for slightly more than it costs to put a child through a year at Harvard. "Louis XIV started small and watched Versailles grow," says power gardener Martha Stewart, who over...
...these intersecting demands -- for instant gardens and exotic ones, for status plants and designer landscapes -- converge to boost the catalog business. The largest seed company, Burpee, alone sent out 6 million catalogs this year, up 20% from last year. Novices can buy a book, Gardening by Mail, just to help them shop. Author Barbara Barton guesses that there are between 1,200 and 1,500 catalogs covering just seeds, plants, bulbs, trees and shrubs, plus an additional 1,000 garden-related catalogs with everything from ornaments and greenhouse kits to clothes and tools...
...have been here before the colonists arrived. Herb gardeners can choose from 10 different kinds of basil, including licorice. Others want to plant "wild gardens" that are designed to provide food for critters. And there are ways to make more critters part of natural dacor: the Sharper Image catalog offers three different sizes of bat houses built of red cedar. The company claims each bat will consume up to 600 mosquitoes an hour; the biggest bat house will accommodate 100 bats. "You might not believe it," says Sharper Image's director of marketing Brian Peck, "but we sell a significant...
Hagar, a history and literature concentrator turned professor at Trent University in Canada, says he spent "quite a few hours" in Widener Library typing his classmates' names into a HOLLIS terminal, Harvard's on-line card catalog...
...very depressing because I hate computers. I would have much preferred using a card catalog," Hagar says. "But that's just because...