Word: cataloger
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...marshal of the American material parade. Sears sells 37% of America's replacement car batteries, 22% of its paint, 39% of its clothes dryers, almost half of its portable flush toilets. It reaches its customers not only through its more than 800 retail stores but through 2,389 catalog-sales centers in localities that range in size from Los Angeles to Arkville, N.Y. (pop. 600), and Muleshoe, Texas (pop. 4,842). The largest Sears stores are in Troy, N.Y., and Roseville, Mich. The most profitable one is in Honolulu. The smaller catalog stores like the one in Lawrence, Kans...
...gold-filled pocket watches that had been rejected by a local jeweler, resold them to other station agents at a $2 profit apiece and founded the R.W. Sears Watch Co. A year later he added a watch repairman, Alvah C. Roebuck, to his staff. In 1888 came the initial catalog, containing only watches. In 1894, though, the first real Sears, Roebuck catalog appeared. The cover of its 507 pages blared: "Cheapest Supply House on Earth. Our Trade Reaches Around the World...
...time they did most of their shopping at inefficient, local general stores, where they paid high prices and had limited choices. But a growing rail and post office network, with Chicago as the hub, was beginning to turn farmers into a cohesive market. Montgomery Ward had published a catalog for them since the 1870s, but Richard Sears perfected the technique beyond anyone's imagination. Using the expanding rail system that he knew so well and capitalizing on the rapid growth of post-Civil War America, Sears turned his catalog into a powerful link between makers of goods and customers...
...Bryant's Thanatopsis. First Poulson would deliver a line or two, and then Telling. Long after Poulison had given up, Telling was still reciting the 81 line poem. He should certainly know the poem by Edgar A. Guest that graced the cover of the 1934 fall-winter Sears catalog. The last stanza...
They know me as a catalog...