Word: cataloger
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...surrealists are serious. Some strive diligently to apply the Breton esthetic, while others are merely frivolous daubers and assemblers of miscellaneous junk. Nevertheless, one thing almost all surrealists have in common is an instinct for dramatic titles. Thumbing through the catalog last week gallery goers lifted eye brows at the following items : Melancholy and Mystery of a Street (de Chirico...
Energetic Modie Jr. decided Spiegel's required housecleaning. In place of the 2,700,000 catalogs which had been sent out hit or miss in 1929, he made up a more selective list, 900,000 shorter, on which he began to double the returns. The money he saved on publishing he spent on fancying up the catalog, testing products and types of illustration and copy. He created a department to study the costs of business getting, cut them down to about 5% of the price of each item compared to the usual 10% in mail-order houses. He discovered...
Today, the 1936 edition of the Harvard University Catalog, a 1071 page book listing the students, faculties, and officers of all departments of the University, and briefly describing their activities, will be ready for distribution...
Little if any basic changes have been made in the catalog which is slightly larger than the 1935 edition. Completer accounts of such organizations as the Harvard University Press, and the Hygiene Department are to be found, while a few organizations such as the Harvard Infantile Paralysis Commission are listed for the first time. Another reason for the slightly larger size of the new edition is revealed in the 1936 University enrollment figures, which show an increase from 7870 of last year to 8263 for this year, although college enrollment has hardly changed. Other changes have been merely...
...Catalog may be purchased for $1.25 at the Publications Department of Lehman Hall...