Word: cataloging
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Dates: during 1930-1939
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Meanwhile at the Museum Director Barr gulped coffee and puffed cigarets, as he tried to explain why two wooden balls dangling on wires from a bit of bent pipe should be considered art. Three days before the exhibition opened printers were waiting anxiously for the catalog of which Director Barr had composed only six pages. Excerpt...
...week. Founded as a one-room store in Boston in the 1870's by the late Edward Burgess ("E. B.") Butler and his two brothers, the company was a mail-order wholesale house for nearly half a century. Indeed, the company claims it issued the first mail-order catalog in the U. S. As late as 1923 Butler Brothers was making more than $3,000,000 annually on its catalog alone...
...constellation Camelopardus. It was identified as a nebular nucleus, or blob of cosmic matter. This apparently pusillanimous thing was of the twelfth magnitude, far below naked-eye visibility. Astronomers did not bother to name it but set it down by number, I. C. 342, in the Second Index Catalog (1895). With better cameras and telescopes I. C. 342 was found to have faint arms. Then these arms were seen to be tremendously long and spiraling. Later the nebula was revealed as much closer to Earth than at first believed, scarcely 1,000,000 light years away. It was marked...
...Though the occasion was its Soth anniversary, Sears devoted less than one-tenth of 1% of the catalog to talking about itself, "which might be a good proportion to keep in mind...
Having perused the 928-page "Golden Jubilee" Sears, Roebuck & Co. catalog lately mailed to 6,500,000 customers, Printers' Ink last week marked three lessons for the average advertiser...