Word: cataloging
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...successfully homed in using traditional grass-roots marketing techniques, mainly home-party sales. "We're exactly like Tupperware, but a bit more fun," explains Gold. Ann Summers hauled in $22.5 million for the year ending June 30, 1998. Seventy percent came from home-party sales (which include Internet and catalog purchases); the shops account for the rest. But that equation may soon change...
...like Blue Mountain Arts are all the rage, what's next in techno-hellos? Well, for one, there's a new customizable birthday card on CD-ROM. For $9.95 you can create a disc with music, backgrounds and animation tailor-made for your pals or kinfolk, picked from a catalog of offerings at greets.com The personalized CD-ROMs also include extras such as lists of celebrity birthdays and a horoscope for that very special person...
...self-referential tricks as Smith's movies as an antidote to the violence of yuppie angst. The Clockwork Orange-esque rejoicing in mayhem that characterizes so much of the movie is contrasted with its many self-referential moments (without giving too much away...): the bizarre walk through the IKEA catalog; the moment when movie projectionist Tyler Durden, discussing the "change filmstrip" blip that appears on movie screens, points to the one on the screen of the movie he is in; and a final revelation about the relationship between Durden and the narrator. Unfortunately, these po-mo asides don't detract...
...self-referential tricks as Smith's movies as an antidote to the violence of yuppie angst. The Clockwork Orange-esque rejoicing in mayhem that characterizes so much of the movie is contrasted with its many self-referential moments (without giving too much away...): the bizarre walk through the IKEA catalog; the moment when movie projectionist Tyler Durden, discussing the "change filmstrip" blip that appears on movie screens, points to the one on the screen of the movie he is in; and a final revelation about the relationship between Durden and the narrator. Unfortunately, these po-mo asides don't detract...
...your life is so anonymous that the movie's credits list you only as "Narrator." Let's also say the symptoms of that condition include near terminal insomnia and an unsatisfiable urge for catalog shopping. Might you not then join a support group for the victims of TB or testicular cancer, just so you could hug, sob and generally surface some feelings, even if you don't actually have one of those diseases...