Word: cataloging
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...fresh gold in the Beatles. abc thinks so; it paid $20 million for the documentary. E.M.I. paid several millions more for the three "new" double albums, and last week Sony paid $95 million to Michael Jackson to share in his ownership of part of the Beatles song catalog...
...Arts for money. Their work, along with that of nearly 80 other contemporary artists, can now be ordered via an 800 number. The source of this marketing ploy is an innovative free-market effort to compensate for the dicey state of federal arts funding: the Art Matters gift catalog...
Helms and his fellow watchdogs need not worry; the first edition of the catalog, published last month, contains no S&M poodle collars, urine-filled snow globes or bare-bottomed Barbie dolls. Indeed, the items are often striking but decidedly noncontroversial. There is a plate decorated with one of Mapplethorpe's virginal-looking calla-lily photos (price: $125) and a sand-filled "remembrance box" designed by Finley as a "personal altar" to dead loved ones ($54). One can also buy a cardboard chair that supports a 250-lb. person ($35), as well as assorted candles, lamps, place mats, letter openers...
...that a lot of nonprofits and foundations will have to be very creative in how they acquire money so that they can give money," says visual artist Jenny Holzer, who has emblazoned tumblers with such slogans as "What Urge Will Save Us Now That Sex Won't?" for the catalog...
...first month the catalog brought in more than $200,000 in sales. If it succeeds, Art Matters hopes to double its endowment in five years. If not, the foundation may simply fold. That would be a blow in an era when the arts are undersupported. "It is important that people realize that art is not an exclusive practice," says Serrano, whose lush photo of a cathedral doorway appears in the foundation's 1996 calendar. "Art is not a radical thing." Maybe not, but as the catalog shows, funding the arts these days requires radical tactics...