Word: cataloging
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Forget Sears, Roebuck. Nowadays Sears, Tiegs might be more appropriate. In 12 million American homes, the first image Sears customers are seeing as they flip through the new fall-winter catalog is the cover picture of Model Cheryl Tiegs, wearing a cardigan sweater and an autumn plaid skirt, her smiling face and long blond tresses beckoning potential buyers into the magic world of America's largest retailer. Sears has taken a fancy to Tiegs, embracing her in its catalog and TV commercials and identifying itself with her wholesome all-American looks. The chemistry has been sizzling. Just two years...
...reinvigorating one of America's most famous companies after a period of drift and uncertainty. Last month Sears changed its logo to something resembling slanted racing stripes, only the second redesign in its history and the first in 21 years. In addition to the Tiegs cover, the "catalog of the future," as Sears now calls it, contains twelve pages of Tiegs in color and, in one 24-page section, appeals to the upwardly mobile young woman of the '80s with sexy models sporting slightly punk hairdos and clad in leather skirts, silk dresses and wool blazers. "Come share...
...knows for sure how many programs actually exist; estimates range from 8,000 to 40,000. In fact, a mini-industry has grown up to keep track of the titles. Stewart Brand, the counterculture publisher of the Whole Earth Catalog, will come out with the Whole Earth Software Catalog this fall. Billboard magazine charts the progress of hot-selling software just the way it does that of Michael Jackson records...
...Harvard Book Store, Manager Chris Catchick said that publishers plan certain books around the Holiday season. "You know that the books released now wouldn't be released any other time of year," Catchick said, citing humorous books, such as "More Items from Our Catalog," a second spoof on the L.L. Bean Catalog, as big sellers at Christmas. He added that expensive art books are popular gift items but that "they can't sell well unless they are displayed...
With the additional money, Grossman and Niederhoffer were able to produce a '6-page mail-order catalog that listed...