Word: cataloging
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...wanted to take Master Card and Visa mail charges for our software catalog items." Grossman explains. "The Master Card man was kind of surprised when he came to a house and was asked into the living room by a 14-year-old," he recalls...
Gods do not make bricks, or build sun domes, or scramble for sassafras in the shrubbery of Central Park. But for people who do, or want to, the Whole Earth Catalog is an almost inexhaustible compendium. It is a sort of Sears, Roebuck-Consumer Report for the minorities of the cybernetic age-from activists who want to improve the environment to abdicants who simply want to write bad poetry in the woods...
Brand, 44, is the innovative publisher and writer who devised The Whole Earth Catalog in 1968. That eccentric compendium of mail-order tools, books and philosophical musings sold 2.5 million copies in its several versions and encapsulated the antitechnological attitudes of the '60s counterculture. Now Brand believes he can capture the new computer culture between book covers, and Doubleday & Co. is betting a record sum that he is right. On the basis of a twelve-page outline, the New York City publishing house advanced Brand a whopping $1.3 million to produce an oversize paperback that will guide readers through...
...late 1984. "There's been a lot of careless enthusiasm about software-it's such a fast-growing, hyped-up industry," says Kleiner. "We're hoping we can take the opposite approach." Stylistically the reviews will probably follow the patterns established by the original Whole Earth Catalog: short and pithy. Looking up from the Kaypro computer he uses for all of his writing, Brand gave an impromptu sample of the unadorned, telegraphic style that he favors: "Perfect Writer," he said, identifying the disc in his computer. "Soso. It came with the machine...
...public is also interested in a wide range of trivia. For instance. "Would Harvard University investigate the year of J.P. Morgan graduating from Harvard University?" "Who owns Harvard University?" and "Can you also send me a catalog listing and describing all the products which Harvard University will sell me or students....I am a friend of the Kennedy family...