Word: catalogs
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Fabiana whistled for the stable boy. He came. She whipped her crop against her boot. "Saddle my horses." (Tie-back chiffon blouse. $135) --From the J. Peterman catalog, fall...
...fantasy-filled, you-can-have-it all '90s, John Peterman was the ultimate purveyor of armchair-adventure shopping. His floridly written catalog pulled in a cult following--and $75 million a year in sales--by hawking evocative clothing, furniture and collectibles to upscale shoppers. Peterman outfitted Frank Sinatra and Oprah Winfrey and got a priceless p.r. boost when the TV megahit Seinfeld parodied him on its show...
...floor-length cowboy coat ($184) is back with a reissued catalog and even grander designs on the future--although this time he won't be in a mad rush. Peterman, 59, hopes to make his new, slimmed-down sales book the core of a licensing empire that will put the J. Peterman brand on all things "wondrous, authentic and excellent," from African safaris to limited-edition autos. "By staying focused and carefully building up the brand," he says, "we can become a multihundred-million-dollar-a-year company in a relatively short period of time: five years...
...found it at an outfitter's shop in Jackson Hole, Wyo.: the trademark cowboy coat that he bought for himself, which was included in his first catalog, launched in 1987. The catalog had already become a Hollywood favorite when its kitschy prose--initially written by Manhattan marketing consultant Don Staley--caught the eye of comedian Jerry Seinfeld and Seinfeld co-creator Larry David, who owned some Peterman clothes. "We used to laugh about it all the time," David says of the prose. "When I knew we had to get Elaine [the character played by Julia Louis-Dreyfus...
Perry Farrell knows the value of a weird rock-'n'-roll name. In the late '80s he fronted Jane's Addiction, the artsy Los Angeles punk-metal outfit. He christened his next group, Porno for Pyros, while flipping through a fireworks catalog. And when he started an eclectic summer music festival complete with freaky sideshow acts, he dubbed it Lollapalooza after hearing the absurd word in a Three Stooges short. Even his stage name is a word twist. Born Perry Bernstein, he renamed himself "peripheral": Perry Farrell...