Word: catalogs
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...course catalogue will now include a clarifying statement that class sizes may be limited. Francisco R. Herrera, 41, a student in the mid-career Masters in Public Administration program, said the course catalog was misleading because it gave the impression students "would get into every class they wanted...
...done and stylish, but still a cop show," says Bruce Paltrow, the executive producer of St. Elsewhere. "It's hip and glib, but not very deep." Concedes Creator Yerkovich: "In the long run you can only rely so much on color coding and Bauhaus architecture and the Versace spring catalog." Yet Vice may be revving up to move beyond such trendy props. "As soon as they get a handle on the script situation," says Yerkovich, "the show is going to burn rubber." With Crockett and Tubbs at the wheel of their Ferrari, designer jackets whipping in the wind...
...dedicated to his work this summer (through Oct. 1) cannot by nature give much idea of Schwitters' larger ambitions. The projects that vented them either were not begun or were destroyed, like the house in Hanover that he transformed into an immense continuous construction, the Merzbau. The show's catalog, written by its curator, John Elderfield of MOMA, far surpasses in lucidity and thoroughness anything else on Schwitters and becomes the authoritative work on the artist. It evokes in brilliant detail the aggressive and sadistic side of Schwitters' lost oeuvre, which was grandiose and trashy but done with constructivist precision...
Bloomingdale's says it added the ads to make its catalogs more distinctive than the 8.5 billion others mailed last year. The carefully calculated result resembles a chic fashion magazine as much as a catalog; it is a hybrid that might be called a magalog. But, after studying the finances, John Chunko, vice president of Catalogue Media Corp., concludes, "By accepting ads, large catalogers are realizing that they can make $5 million in profit over five years and not hurt themselves...
Some readers of Bloomingdale's latest issue are irritated by the commercials. "I was shocked," says Henrietta Santo, director of a Manhattan fitness center. "I don't expect ads in the middle of a catalog." Eileen Adams, a personal shopper in New York City, asked regarding a perfume pitch on one page, "That's not an ad, is it?" It was, and some agencies are skeptical of the trend. Says Advertising Executive Katie Muldoon: "It's confusing, and we wouldn't recommend it to our clients." But contends Agency Head Jo-Von Tucker: "The more prestigious the store the higher...