Word: catalogs
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...which is persuading Baby to stop squirming and smile on cue. Lisa, one of three infants of different types and charms photographed for TIME'S cover, was chosen by the editors for her wise, grownup look. She has subsequently appeared in print ads for a department store, in a catalog, and was filmed for a TV commercial...
...advertising pamphlets first published by Aaron Montgomery Ward in 1872 created a revolution in marketing: the mail-order catalog. Known as the great wish book, Ward's catalog provided the mostly rural U.S. population with everything a family needed, from swaddling clothes and calico to barbed wire and tombstones. Over the years, the catalog grew thicker and slicker. Among the fashion models who graced its pages were Lauren Bacall, Susan Hayward and Suzy Parker. But competition from more specialized retailers gradually eroded the selling power of the book. Last week Montgomery Ward President Bernard Brennan announced that the last catalog...
Ward is dropping its catalog because the book has lost an average of $50 million a year since 1980. By stopping publication and closing 1,270 catalog sales agencies, Brennan said, the company will be able to reduce its staff of 78,000 by 6% and concentrate its financial resources on a major revamping of its stores. FOOD A $2 Tummy Tempter...
...White House is well aware that Gorbachev is likely to respond, as he did to Shultz in Moscow, by reciting a catalog of American sins and Soviet suspicions. But Reagan feels under no pressure, or so his aides insist to journalists, to show any concrete results from the summit. "No deal is better than a bad deal," they quote him as telling them. Indeed, one adviser insists that Reagan is in the strongest pre-summit position of any President since Dwight Eisenhower in 1955.[*] The rationale: the U.S. has rebuilt its military strength, and its economy is prosperous...
...form their own opinions on the worthiness of this comp without my help. But I can say this: for those uninitiated in the ways of the Tengo, “Prisoners of Love” will inspire you to explore what appears to be a messy and challenging back catalog. I’ll see you on the other side...