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...Black: We did a lot of guerilla marketing that cost us next to nothing, just to try and catch the attention of anybody. We did lots of jokey sort of stuff: Ed and I were posing for pictures with bookmakers in coffins which is arguably a little distasteful but, you know, you had to do that sort of thing if you wanted to catch the attention of the papers. And all of this because we didn't have any money to spend. So a typical company, launching in the dotcom world at that time, would have had a huge marketing...

Author: /time Magazine | Title: Betting on a Market | 4/21/2008 | See Source »

...progress made. "Four years after my first deployment, it's amazing to see how much progress has been made," he said. But with the American praise of Iraqi troop performance far outshining the reality on the ground, it seems unlikely that Iraqi forces will be able to catch up with their glorified image any time soon. At a meeting of tribal sheiks in north Babil, one sheikh, Mohammed al-Khunfusai, stood up to face the rest, who had spent hours firing off complaints about the Iraqi government and security forces. "I think the Iraqi forces deserve medals for their efforts...

Author: /time Magazine | Title: Iraqi Troops: Asleep on the Job? | 4/21/2008 | See Source »

...With a peal of laughter, Felicity spurred her horse and tried to catch up to The Stable Boy. The ripe sun beat down on them as they galloped. Felicity could feel the sweat trickling down into her decolletage as she rode, and the wind tumbled her hair into glorious disarray. The half-tamed stallion coursed beneath her. “Onward, Zalathal!” she urged, striking the crop against the Spanish steed’s rippling rump...

Author: By Lesley R. Winters, CRIMSON STAFF WRITER | Title: The Stable Boy | 4/20/2008 | See Source »

...cuisine, just as cooking doesn’t mean rushed nights, splattered shirts, and burnt vegetables. We need to turn cooking and eating back into social events and away from their abstracted, spectator sport status. Maybe canteens in the meat- and potato-addicted states will take a while to catch on, but that should only further motivate this effort. When statistics consistently show that lifestyle and diet changes are more effective than any medicine, a patient should be happy with a prescription for a 30-minute run and cardamom roasted cauliflower with his statin any day. It?...

Author: By Rebecca A. Cooper, CONTRIBUTING WRITER | Title: Wedding Bell Peppers for Food and Health | 4/17/2008 | See Source »

...This makes for extremely stupid politics, where substance is only relevant to catch politicians in flip-flops or mistakes. Last night, for example, Gibson tried to nail Obama over capital gains taxes, revealing only his own misunderstanding of the difference between correlation and causation. For all the back-and-forth over a crazy Weatherman he once served with on a board, Obama never got to tell voters that he opposed the war in Iraq from the start. For all the back-and-forth over her Tuzla goof - Obama stayed out of it, although he acknowledged that his campaign aides addressed...

Author: /time Magazine | Title: The Democrats Play Trivial Pursuit | 4/17/2008 | See Source »

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