Word: catche
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...Heaths trumpet the notion that certain ideas are "sticky"--a term plucked from The Tipping Point, Malcolm Gladwell's tome about how ideas and behaviors catch on in society. Gladwell, whom the Heath brothers revere, writes about "the stickiness factor" but never fully fleshes out what makes an idea sticky. That's where Chip and Dan come in. Finding insight in fields as disparate as psychology, politics, screenwriting, economics, folklore and epidemiology, they deconstruct sticky ideas--from Bill Clinton's 1992 campaign classic "It's the economy, stupid" to the way Jane Elliott taught the civil rights movement to third...
...knowledge, we strive to resolve it. Imagine the engineers immediately asking, A pocket-size radio, how would we even start to build one? Just as important, though, the notion of a tiny radio meshed with Sony's business: a maker of electronics. Gratuitous surprise may catch our attention briefly, but it doesn't hold our interest...
...electronic voting and tabulation intended to make voting more accessible, reliable and secure, trust in the system has actually gone down. Says David Orr, clerk of Illinois' Cook County: "We used to have a problem with giving people the wrong ballots. And if we were lucky, we'd catch it before they voted. Now, if the same thing happens with a touch screen, it's a conspiracy...
...Giants’ comeback victory over the Eagles, that the winners ‘had literally put a bullet’ in coach Andy Reid’s head, I had a feeling that there wasn’t much shooting going on. He did, however, manage to catch my attention. Considering I thought the Eagles were merely a 1970s rock band, it’s clear that the sportscaster’s sensationalism actually worked...
...lugging your bags through the airport to catch a flight on a commercial airline, this should warm your heart. Since 2001, Bush cabinet secretaries and top agency officials have flown on cushier and costlier private aircraft at least 125 times to over 300 locations. And not surprisingly, a political squabble has broken out between Republicans and Democrats over whether the taxpayers' bill for this more convenient form of travel - over $1.5 million - is justified...