Word: catches
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...TEMPTATIONS: WISH IT WOULD RAIN (Gordy). The five boys from Motown display a studied sophistication that might be called "hybrid Soul." They are backed up by an outfit that sounds like a cross between the Vienna Philharmonic, Herb Alpert and an electrified Gene Autry. The occasional catch in the throat and sad hoot do not a soul sound make, but the music is entirely inoffensive. Besides, the cover photograph depicting The Temptations as utterly defeated Foreign Legionnaires has to be the funniest of the year...
...missiles. In recent years, Moscow has tripled its long-range missile force, is now very close to parity with the 1,710-missile U.S. arsenal; American multiple-warhead missiles would again put parity well beyond their immediate reach, and undoubtedly prompt them to embark on a new race to catch up. Finally, a disarmament-minded faction within the Kremlin, led by Kosygin and other economic planners, is believed to have won out for the moment over the generals and the "metal eaters" by arguing that the arms race could lead not only to further economic strain but even...
With their vast and relentless power of amplification, the writers of commercials sprinkle more tag lines and catch phrases into the conversation than the poets, fettered to their paper and print, can ever hope to put into the American idiom. "A little dab'll do ya," "Fly the friendly skies" and "Leave the driving to us" are in fact a kind of pop poetry...
Worse yet, he seems to catch his second breath always at the wrong time. He cuts into the movies just when things are getting interesting, or links three, four or five commercials in a row during the station breaks. Even the war news suddenly comes to an abrupt halt for the sake of sell. The bloody events in Viet Nam, incongruously flanked with sales messages glorifying the good life at home, leave the viewer with the inexplicable sensation that the commercials and the war are one and the same: Which is the more real...
...earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure "eye pollution" or for Wizard air freshener to wipe away "house-itosis...