Word: catchier
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Dates: during 1930-1939
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...fanfare was a trifle excessive. Many a musical has been fresher, cleverer, more original; several Cole Porter shows have had wittier lyrics, catchier tunes. But as a splendiferous version of regulation musicomedy Du Barry Was a Lady is all there. Its costumes are gorgeous, its goings-on boisterous. Its wit is almost nil, but its wisecracks are raw as a cannibal sandwich, suggestive as a red light burning in the hall. Bert Lahr is at his best-which is good enough. Ethel Merman is at her best -which is tops...
...striking force in window display, in fact, has been imitation of the catchier varieties of modern art. First window designs openly based on an art exhibition were Saks's van Gogh windows in 1935. Since then Bonwit Teller has taken the ball from shrewd Saksman Ring and has had half a dozen tie-ups with Art, notably a Surrealist display in 1936 designed by none other than Salvador Dali. Bonwit's own Display Director Tom Lee has reached a certain summit this autumn with swank and cockeyed Ballet windows. Harlequin windows and "Sweet Surrealism'' windows...