Word: catchier
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Dates: during 1980-1989
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...Square knows, the plight of homeless people is a continuing problem. It has grown to such an extent that it merited a full set of questions to the presidential candidates in their televised debate Sunday night. Regardless of whose sound bites were better or whose memorized one-liner was catchier, Dukakis clearly showed that he was taking the homeless issue seriously. Such concern would be a welcome change after what Sen. Christopher J. Dodd (D-Conn.) once called "a seven-year assault on federal housing policies by the Reagan Administration"--policies which are in large measure responsible for the huge...
These protesters don't deserve to use the catchier slogans they dragged out for their spring sing-a-long outside 17 Quincy Street last weekend--those belong to another age when radical students believed in their causes and took drastic actions to further them...
...George, and with a host of other composers including Jerome Kern, Vincent Youmans, Kurt Weill and Vernon Duke, Ira could write lyrics that appeared clumsy or cliched; he could skip or cram syllables into a melodic line. But no lyricist used slang phrases earlier or as cleverly; none devised catchier titles; nobody got to the dramatic point faster than Ira. One reason so many Gershwin songs are so memorable is that Ira punched through the theme in the first few words ("They're writing songs of love,/ But not for me"). And in at least one song Ira could...
Every year scores of new drugs are launched on the American market. Most of them are variations on an existing medicine; the greatest distinction of the newcomer usually is a catchier name. Of the 96 drugs approved last year, only three were judged by the FDA to represent important therapeutic gains. As a result, to push their sometimes unneeded new products, drug companies pour their energy and money into advertising and promotion. Last year $215 million worth of advertisements were placed in the 150 leading medical journals, and that represents only the smallest part of the typical drug promotion campaign...
...runs right under his house in Hollister, Calif, (pop. 11,430), 85 miles south of San Francisco. The local Chamber of Cornmerce likes to stress the area's lush walnut and apricot groves, burgeoning industrial base and commuting proximity to "Silicone Valley." But some Hollister boosters have a catchier slogan for their community: THE EARTHQUAKE CAPITAL OF THE WORLD. Indeed, the San Andreas fault, largest of the 32 active and inactive incisions in San Benito County, stretches out its tightened muscles several times a day, sending shudders through the sandstone and loamy soil. Most of the temblors are minor...