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...Brezhnev's catchier slogans and undoubtedly reflects his genuine goal for the Soviet Union. But as Russia's workers have long since learned, their labors support a system in which the standard of living is not the uppermost priority. No matter how the Soviet leadership decides to divide the rubles of the '70s, there is little doubt that the military will continue to demand a disproportionate share of the country's wealth. Tomorrow, as any soldier sees it, a nation can live only as well as it is armed today...

Author: /time Magazine | Title: World: Soviet Union: Leadership At the Crossroads | 5/4/1970 | See Source »

...snappy, melodic tune, made catchier by the sound, which promoters have already dubbed "newstalgia." That, says Composer Stevens, is "a bit of a revolting phrase," but accurate nonetheless. The band helps project the same image by dressing up in old-timey clothes ("early bad taste") and lolling around the stage like lazy good-for-nothing aristocrats. To make the point, one of the members, Alan Klein, has taken on the title of Tristram, the seventh Earl of Cricklewood...

Author: /time Magazine | Title: Pop Tunes: Newstalgia | 12/2/1966 | See Source »

...much R.A.F. slang will seep into the dictionary is a lexicographer's guess, but some of its catchier terms have already been adopted by groundlings. Among thousands of Americans, "browned off" already means fed up. ("Brassed off" means very fed up and "cheesed off" is utterly disgusted.) To crash is to "prang." To take a "dim view" is to look upon skeptically...

Author: /time Magazine | Title: AIR: You've Had It | 3/22/1943 | See Source »

...fanfare was a trifle excessive. Many a musical has been fresher, cleverer, more original; several Cole Porter shows have had wittier lyrics, catchier tunes. But as a splendiferous version of regulation musicomedy Du Barry Was a Lady is all there. Its costumes are gorgeous, its goings-on boisterous. Its wit is almost nil, but its wisecracks are raw as a cannibal sandwich, suggestive as a red light burning in the hall. Bert Lahr is at his best-which is good enough. Ethel Merman is at her best -which is tops...

Author: /time Magazine | Title: The Theatre: New Musical in Manhattan: Dec. 18, 1939 | 12/18/1939 | See Source »

...striking force in window display, in fact, has been imitation of the catchier varieties of modern art. First window designs openly based on an art exhibition were Saks's van Gogh windows in 1935. Since then Bonwit Teller has taken the ball from shrewd Saksman Ring and has had half a dozen tie-ups with Art, notably a Surrealist display in 1936 designed by none other than Salvador Dali. Bonwit's own Display Director Tom Lee has reached a certain summit this autumn with swank and cockeyed Ballet windows. Harlequin windows and "Sweet Surrealism'' windows...

Author: /time Magazine | Title: Art: Avenue Art | 12/5/1938 | See Source »

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