Word: catchier
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Dates: during 1938-1938
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...striking force in window display, in fact, has been imitation of the catchier varieties of modern art. First window designs openly based on an art exhibition were Saks's van Gogh windows in 1935. Since then Bonwit Teller has taken the ball from shrewd Saksman Ring and has had half a dozen tie-ups with Art, notably a Surrealist display in 1936 designed by none other than Salvador Dali. Bonwit's own Display Director Tom Lee has reached a certain summit this autumn with swank and cockeyed Ballet windows. Harlequin windows and "Sweet Surrealism'' windows...