Word: catchword
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Dates: during 1970-1979
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Children love him because his daffy repertoire of Ork language can be mimicked endlessly. Already Mork's "nano, nano" (translation: hello) has replaced the Fonz's "aaaayyy" as the catchword of the nation's kids. Adults like his spontaneous riffs. On one program he launched into a singsong: "Shah, Shah, Ayatollah [I tol' yuh], Shah, Shah, Ayatollah...
Your thoughtless use of South Africa as an emotional catchword belittles the suffering of that nation's people, and does not suggest a high standard of intellectual honesty at The Crimson. Andy Fruchter...
...shows, and they have lately been the theme of a spate of books. In the popular lexicon, the term black hole once suggested only the legendary hellish cell in Calcutta in which British prisoners were held by an 18th century Indian nawab. Now it has become an immediately recognizable catchword for a different kind of darkness. Says one young astrophysicist...
...record on which eclecticism is the catchword and "Reckless Abandon" the title involves more risks than a straight forward rock LP. Surprisingly, only "Child's Song," a piece about a young man leaving home to discover himself, falls completely flat. When Tom Rush recorded this song, he understated the lyrics, using only a guitar to accompany his soft, husky voice. Bromberg makes the mistake of injecting too much pathos in an already overly sentimental song, allowing a string section to drip, or rather, gush, while he croons in what sounds like a hostile Leo Kottke imitation...
Throughout the half-hour sermon, Graham never once mentioned the campaign that was supposed to have been the evangelical catchword of the year: Key 73 (TIME, Feb. 19). As labored over for six years by Graham's organization and more than 150 other participating groups, Key 73 was intended to be a broad ecumenical effort to spread the Gospel-CALLING OUR CONTINENT TO CHRIST as the slogan put it. But by year's end most people on the continent had scarcely heard...