Word: catchwords
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Dates: during 1940-1949
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...wake of President Truman's icy blast of news that Russia had the bomb, the Japanese had adopted a new catchword to replace banzai. It was "peace...
...Magnetism. Hypnotism has been inspiring public interest and noisy argument ever since the days, in 18th Century Paris, when Franz Anton Mesmer developed his controversial technique. It was first called mesmerism and then hypnotism (from a Greek word meaning sleep). In Mesmer's day, "magnetism" was the scientific catchword that "atomic" is today. Mesmer had already been kicked out of his native Vienna for acting on his belief that people got sick when they ran short of "magnetic fluid." He was out to show Paris that he could relieve the shortage. The Mesmer clinics are described in two recently...
...wave kicked up by Newburyport, a grocer in Byington, Tenn. posted invoice prices on his goods, let his customers decide the markup. They decided 20%, which was his normal markup, was about right. His business improved. But by & large, price-cutting had ceased to be the exciting catchword for a nationwide crusade...
...since the advent of the "Common Man" has there been a political catchword that con compare in ambiguous anonymity with the nebulous, oft praised, oft maligned, but seldom defined character-the American Liberal. At different times and in different countries the term "liberal" has connected almost every conceivable shade of political opinion. But regardless of its etymological history, the word can be properly applied to a definite American political philosophy. Although it has been bandied about with an appalling lack of discrimination, it is, in this year of our Lord, 1946, a satisfactory label for a certain group of Americans...
...present Communist line was to hold what Communism had. In France, Belgium, Italy and Hungary the Party went along with Socialist and Centrist programs; it mouthed some of the old revolutionary slogans, but its main catchword was "unity...