Word: catena
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Dates: during 2000-2009
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...them apart from French Bordeaux and Spanish Rioja. Malbec, another recently revived red-wine varietal, already represents a quarter of Argentina's wine exports and is hailed as the nation's new vinicultural emblem. "Now we intend to place Argentine wines among the best in the world," says Ernesto Catena, 37, leaping over Malbec casks at his family's Catena Zapata winery in the Mendoza region. Even Uruguay, whose coups until now were usually only military, is seeing its obscure Tannat reds served by U.S. sommeliers like Richard Di Giacomo at Miami's pan-Latin restaurant Cacao. "The real...
...Bernardo Hoffmann, marketing director for the Wines of Argentina export association. Hence the rebirth of Malbec, a French migrant long dissed as merely a blending grape. Enologists found the grape to be a more complex varietal than once thought, especially in Mendoza's dryer, Andean conditions. Today, Malbecs like Catena's, from $10 to $50, score high with U.S. critics for their exuberant, fruity and floral styles. "We're aiming for the 25-to-40-year-old market," says Catena in his state-of-the-art winery, built like a Maya pyramid. "It's more aligned with the New World...
More exports have brought more wine tourists: their numbers in Argentina's Mendoza have been up 35% in the past two years. Guided by enologists hired via Argentine travel agencies for $40 a day, tourists are descending on Mendoza's sprawling plain, where winemakers like Catena have polo teams to entertain wine tasters, and many bed-and-breakfasts sport spectacular views of the snowcapped Andes. At the Familia Zuccardi vineyard, guests at asados (meat-grilling parties) are treated to tango shows. The influx has also shone a spotlight on Mendoza institutions like 1884, which Restaurant magazine recently rated the world...