Word: caterer
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After two years of renovations, the Harvard Faculty Club opened a new bistro yesterday morning to cater to patrons in search of lighter and faster fair during the day and drinks during the evening...
Kumar said that Tommy’s is not necessarily trying to broaden its customer base, and that students will remain its number one patrons. The store is constantly trying to think of new products that may cater more closely to students’ needs, he said...
...When I went to a commercial publisher, they didn’t push me to cater to the masses; they pushed me to become a better writer.” Stern says...
...visitors who haven't come to bargain but simply to enjoy themselves, there are thousands of events to choose from. Writers from Paul Coehlo to Günter Grass will read, discuss or autograph their work, and panel discussions, seminars and lectures ("Promotion of Literature in Lesser Known Languages") cater to those with education on their mind. Award ceremonies - the 2003 Peace Prize goes to Susan Sontag on Oct. 12 - bring some glamour to the otherwise business-oriented venture. This year's guest-of-honor country, Russia, is going to provide some special treats. Some 150 Russian writers will present...
...Global marketers still have to cater to Indian tastes, which can take some doing. Just ask Vikram Bakshi, managing director of McDonald's India. When McDonald's opened its first outlet in 1996, it had to toss out much of its standard menu: Hindus consider a cow sacred and won't eat beef. Bakshi tried introducing India-friendly alternatives. In place of the classic Big Mac, Bakshi offered a burger with mutton patties, christening it the Maharaja Mac after India's princely historic rulers. The sandwich flopped and was pulled from the menu...