Word: caterer
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...performance was especially impressive in light of the generally sluggish retail environment. But Pacific Sunwear, perhaps more than any other retailer, seems to have figured out how to cater to the fashion desires of that fickle yet reliably profligate demographic group, American teenagers. By stocking only the hottest surf-and skate-clothing brands--and by being willing to dump them the moment they start to cool--the once laid-back West Coast retailer has expanded into a 650-store monster with outlets in 49 states and Puerto Rico (a store in the 50th state, Arkansas, should open soon...
Global marketers still have to cater to Indian tastes, which can take some doing. Just ask Vikram Bakshi, managing director of McDonald's India. When McDonald's opened its first outlet in 1996, it had to toss out much of its standard menu: Hindus consider a cow sacred and won't eat beef. Bakshi tried introducing India-friendly alternatives. In place of the classic Big Mac, Bakshi offered a burger with mutton patties, christening it the Maharaja Mac after India's princely historic rulers. The sandwich flopped and was pulled from the menu...
...August. Everything shut, everyone off to la playa or el pueblo. Today, many Madrileños and Barceloneses are rediscovering their cities in summer - and loving them. Noise levels plummet, there are parking spaces to pick from rather than pull knives over, many restaurants and shops stay open to cater to locals and people avoid the worst part of travel - the traveling itself. In Paris, they've gone as far as faking a beach. Paris Plage has just begun for the second year on the banks of the Seine, a 3-km-long stretch with 3,000 tons of sand...
...This is very good for businesses and students,” said Undergraduate Council President Rohit Chopra ’04. “It will really show vendors the buying power of Harvard students in the local market. Hopefully, the vendors will see that they should cater to the undergraduates. I don’t think some of the local businesses see how dependent they are on Harvard students...
...music lessons, soccer practice and SAT prep, some parents and their kids are scheduling a new set of appointments. These commitments, however, are less likely to be monitored by coaches and instructors than by the aestheticians, masseurs and nutritionists at the growing number of day spas and resorts that cater to young people. "Kids are under such stress now at school with life the way it is," says Marla Rohwer of Highland, N.Y., who recently accompanied her daughter Sarah, 15, to a massage at SPAhhhT, a facility for those 17 and younger at the Hyatt Regency Hill Country Resort...