Word: cateres
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Things of the body have always been slightly suspect in the Yard. At one time it was cleanliness that the University didn't cater to--Santayana was obliged to bring a bathtub with him to Stoughton. But for many years now Buildings and Grounds has enabled freshmen to cultivate the second most important virtue...
...serve food as much like home as possible. But we cannot hope to imitate home cooking or achieve the relaxed atmosphere of eating with one's own family. ...We also must cater to a variety of tastes and still remain within a budget...
Manufacturers are well aware that they will always have to cater to geographical and financial variations in consumer taste, that obsolescence is a necessary part of progress. But the recession made many businessmen see that they had carried it too far. Too many models are worse than too few, have cost both manufacturer and consumer some of the benefits of mass production, e.g., lower prices, ease of production. What is needed is a happy medium in which the consumer can have plenty of choice-and his saving...
...Dignity. As the cars have changed, so have selling practices. To inspire some smart-selling hustle, many salesmen have been taken off salary and put on straight commission. For the feminine touch, Fohrman Motors (Chrysler) hired saleswomen, because "women influence car buying so much that it is best to cater to their wishes. No man can really understand what it means to get into a modern car wearing a hobble skirt...
...memberships as the road to survival. In Dallas, eight new clubs have opened since the prewar era, and most of them run one membership drive after another. Four more are being formed. In Denver, the Pinehurst Country Club will open next spring on 300 acres to cater to the new class of up-by-the-bootstraps lawyers, engineers, doctors and almost anyone else who wants in. Says Manager Ray E. Hubbard: "Our typical member will be a man of 34 who is buying a good house and furniture and two automobiles." With a projected membership of 2,000, Pinehurst...