Word: catering
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...barrio, bodegas (grocery stores) like El Coloso on Broadway which cater to Latin American tastes are close at hand. Also close by is Casa Alegre, a Latin-American record store which sells Spanish newspapers and statuettes of the saints as a sideline. Around the corner in Central Square is the Latin-O Restaurant. Its authentic Hispanic cuisin attracts a 90 per cent Anglo clientele, however. After all, local Hispanics can buy in the neighborhood bodega the same ingredients the Latin-O uses, and make equally authentic Latin cuisine in their homes...
...towner's must-see list (along with the Statue of Liberty and the Empire State Building), but it slipped badly in the early 1970s. It was easily overtaken by the glitter and sharp merchandising of trendy Bloomingdale's; Korvettes, Abraham & Straus and Alexander's, which cater to the traditional Macy's budget-type customer, pulled ahead with jazzy promotions. Macy's sales limped along and Wall Street analysts believe the store actually lost money in some years. It did not share in the growth of parent R.H. Macy & Co.'s 74 other stores around...
...single week. During the fiscal year that ended June 30, Harrah's hotels averaged a high 92% occupancy rate and net profit rose 25% from 1976 to a record $14.6 million on a 13.5% increase in revenues, which totaled $161.6 million. Unlike many casinos in Las Vegas that cater primarily to heavy-spending Eastern gamblers, Harrah's has boosted its earnings-an average of 19% a year, compounded, for more than two decades-mainly by mass-merchandising its casinos and shows. Last year it spent $36 million on promotion and brought in more than a quarter...
...often, says Harvard's Riesman, public schools cater to teen-agers desire "to be entertained." Consequently, homework and requirements have gone down, grades have gone up. Watered-down curriculums fail to challenge. "The only places in schools today where people are really encouraged to perform up to capacity are in sports and the band," says Riesman, adding that elitism is almost as dirty a word as sexism or racism " Back-to-basics proponents advocate tightening up the curriculum with more requirements and forcing all students to show minimal competency" in essential skills before graduating. So far, 26 states have passed...
...Liberty, for example, ends with the line, "Across the water, there was the mass of buildings on the battery, but the lady of liberty was something else." It is a long way from Emma Lazarus' New York to Howard Fast's Beverly Hills, where descendants of immigrants cater to huddled masses yearning for TV. -R.Z. Sheppard