Word: catering
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...noticeable "falling away" of large swathes of TV viewers who are "under 35 and especially under 25." The BBC derives 78.5% of its $8.5 billion income from an annual license fee of $275 payable by any household equipped to receive TV; in return, it's obliged to cater to all ages and socio-economic groups. "In a world of fragmentation, a world of more choice, of a revolution in how people are accessing content, one of our big, big challenges is to hold that reach," Byford says...
...These programs have something in common besides the power of their titles to make BBC executives blush: they were all commissioned by the digital TV channel, BBC3. Set up in 2003 to cater to precisely the younger audiences that Byford says are so tricky to retain, BBC3 has scored several successes, including an exuberantly tasteless comedy show called Little Britain. Featuring such popular characters as an incoherent delinquent called Vicky Pollard and a pugnacious, latex-clad homosexual named Dafydd Thomas, who deludedly believes he is "the only gay in the village," Little Britain drew a mass following...
...couture school, Kim found herself drawn to the famed Paris boutique Colette—and in particular, to their sophisticated collection of graphic T-shirts. Perhaps the rugged hipster appeal of an “I ;-) Paris” T-shirt (a Colette staple) didn’t necessarily cater to her interests, but it planted a seed of designs yet to come...
...victims of domestic abuse) and Roy Sheppard, a writer for Loaded (the British equivalent of Maxim, but with toplessness). If this combination demonstrates anything, it’s that the only unique aspect of “That Bitch” is its demographic. While most self-help books cater to an obvious niche, this book aims at the group of men who are both misogynistic enough to enjoy reading about “pampered predators” but secure enough in their manhood to peruse the self-help section without shame. Men on the whole represent a tiny proportion...
...these mold-breaking films. Trade figures show the film has done very well in bigger cities and among what Chakravorty terms "the multiplex crowd," who are more educated, have more spending power, and have greater exposure to films from around the world. "Filmmakers are making more films to cater to this niche segment, because its numbers are swelling with rising income and educational levels," says Chakravorty...