Word: caterings
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Editors might hesitate to describe as voyeurism the public tastes they cater to, but they do constantly broaden their standards of what is fit to print. The direction is mostly downhill, or toward more freedom, depending on your point of view. After all, women-Congressmen's girl friends, Presidents' bedmates-now gleefully sign book contracts to describe conduct that once would have earned them a scarlet A as a branded adulteress...
Even in stores that cater to a less well-heeled clientele, retailers discovered that big-ticket items such as furs (TIME, Dec. 29) and electronic digital watches were selling briskly. Consumers, it seemed, were interested in high-quality goods and were less inclined than they once were to hunt for bargains. This year's most popular items included sportswear, fashion accessories and cosmetics, along with newfangled small appliances like peanut-butter makers and electric hot-dog grillers and such voguish gimmicks as mood rings and "pet rocks." Only "intimate apparel" clearly fell shy of merchants' expectations...
...Murphy and her teammates as a strong Yale squad arrives at the IAB for a 5 p.m. showdown. The Eli women excel at long events in contrast to the Radcliffe swimmers, who stand out mostly in the sprints. Since the format of this meet has been altered to cater to long distance events, the home team may have serious problems...
While thus dispensing general guidance, Federated gives its divisions wide latitude to follow whatever merchandising strategies best cater to widely varying styles, tastes and incomes in each store's territory. In particular, Cincinnati headquarters has allowed Bloomingdale's full rein to exploit what it has long seen as its major market: young, affluent, fashion-conscious, traveled, professional people. They are attuned less to refrigerators and washing machines ("Bloomies" sells neither), more to clothes of fashion and quality, stereo equipment and wacky gadgetry for the compact Manhattan society of small apartments, crowded schedules and casual relationships. These consumers, to Bloomingdale...
Servants of a dead pharaoh were sometimes sealed in the tombs with the royal remains so that they could cater their master's needs in the hereafter. There may have been a more worldly reason as well: entombed servants could not publish their memoirs. Had the dynasties lasted as long as the pyramids, the world might have been spared the reminiscences of Eisenhower's butler, Jacqueline Kennedy's White House cook and, most recently, the man who changed the light bulbs and walked the dogs for Lyndon Johnson...