Word: catting
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Dates: during 2000-2009
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First, the participants were asked to memorize the correct location of 50 images on a computer monitor. The images were shown one at a time, arranged in a random place on the screen - a cat appeared on the bottom left, a gong on the top right and so forth. Each object was shown with a related sound - so subjects heard a meow with the picture of a cat, and a crashing noise coupled with the image of a gong. After studying the 50 images and locations, the participants were asked to take a short nap in a recliner...
...firing all day long. Paller's study lends support for the majority view: when sounds were played to the sleeping brain, the EEG patterns indicated activity - signaling that perhaps certain memories were being revisited - and this processing appeared to strengthen memories. "The meow somehow stimulated the association of the cat with a certain position on the screen," suggests Jan Born, a memory and sleep researcher at the University of Lübeck in Germany, who was not involved in the new study...
...pleasure in his insider status; he's puffed up from it. Then he lights a match to better examine graffiti left by someone who walked these boards in earlier days and inadvertently sets off the theater's sprinkler system, dousing everything, including Welles, who is madder than a wet cat. It perfectly catches the mood of the theater as seductress: one minute, she wants you, she makes you feel blessed, another, she reminds you what a buffoon you are to believe you belong here...
...more and more fan favorites are figuring out how to parlay their 15 seconds of fame into cash. Chief among them: Charlie Schmidt, who has managed to make some $20,000 from his truly ridiculous Keyboard Cat video. The graphic designer in Spokane, Wash., digitized old VHS tapes of his cat, Fatso, "playing" a keyboard, a low-tech feat achieved by manipulating the cat's paws from underneath Fatso's shirt. Since the Keyboard Cat video went viral in February, the original has had nearly 3.8 million viewings, with millions more for the remixes. (See videos that have cashed...
Schmidt, 58, says he wishes he had been quicker to realize the online appeal of his cat - who, incidentally, died in 1991 - as people snapped up domain names like KeyboardCat.com and PlayHimOffKeyboardCat.com So how did he finally make bank? Part of the money comes from a mobile-phone application, T-shirt designs and licensing agreements; he just inked a deal to let a group in Sweden remix Fatso's signature ditty. But the bulk of the money comes from YouTube. In July, Schmidt snagged an invite to the YouTube partner program, which overlays hit videos with related ads and gives...